About the project
Aptitude Subscribe is a powerful web application designed to help businesses manage online content subscriptions with ease. The platform enables large companies, including major UK-based organizations like the BBC, to offer seamless access to paywalled content.
My Role
I was responsible for the complete redesign of the Aptitude Subscribe interface, focusing on both visual improvements and user experience enhancements.
My work involved restructuring the navigation system to create a more intuitive user flow, refining the layout for better readability, and modernizing the overall aesthetic to ensure clarity and usability.
By simplifying complex data visualizations and streamlining interactions, I helped make the platform more accessible and efficient for end users.
Project Outcome
The redesign significantly improved the usability of Aptitude Subscribe, making it easier for clients to manage subscriptions and track business performance.
The new, cleaner interface received positive feedback from users, who reported a more intuitive experience and a reduction in time spent navigating the platform. The improved layout and navigation contributed to a more structured and accessible dashboard, leading to increased engagement and overall client satisfaction.
Web application
Reusable Components
As part of the redesign, I created a library of 50+ reusable UI components to ensure consistency and efficiency across the platform. These components included buttons, form elements, data tables, chart visualizations, and navigation elements, all designed to be easily scalable and adaptable.
